CJ of The Wildhearts wanted to shoot a music video which represented the songs themes of tragedy, and more specifically about mothers natures decline in the hands on mankind. Which I think comes across quite well in this off beat video about a tragic character who dances in a Northern working mens club who's passed it, but thinks he still has it.
There's a poetic mayhem about it.
The music video was released to also support the first song taken from his new album called MABLE, through his Pledge Music campaign.
See if here: http://www.pledgemusic.com/projects/mable